|
THE BIG 'C' WORD IN AFFILIATE MARKETING:
Having great success promoting a product via the internet all boils down to one ultra important factor;
This relates to the percentage of visitors that you as an affiliate send to my website (permanentmuscle.com) and finish their visit by making a purchase.
There are hundreds of factors that contribute to how high a conversion rate actually is. But from my experience there are 3 factors that really make a big difference.
1) Quality of Traffic / Visitor
This can refer to a visitors age, gender, browsing history and reason for visit.
The quality of traffic is often the responsibility of you the affiliate, as you would have generated that visitor before-hand.
Let's say that you had a friend on your Facebook account that had told who she was interested in losing some weight. You then recommended my program to her and directed her to my website.
This would be an example of an average quality of traffic due to the fact that my program is based around gaining weight and is opposite to what your friend was searching for.
Understand?
So basically, the best ways to ensure your directed traffic is of a high quality is to "pre-sell" my product by putting people in the muscle building frame of mind, so when they land on my website they find the solution to their problems and make a successful conversion for you.
2) Developing Relationships
The internet isn't what it used to be 10 years ago, people are far more savvy and alert to potential risks related to surfing the web.
This means that in order for someone to take a recommendation of yours seriously, they need to first trust you enough to even consider it.
It's true that trust doesn't come easy, but trust sure can come fast if you take the right steps to enforce it.
I have developed personal trust with tens of thousands of complete strangers around the world in a very short amount of time. The way I did this was by establishing / presenting myself as an authority.
Somebody who when talks, forces everybody to stop, listen and learn and can play a very big role in having success making money on the internet.
Think about this...
Let's say one of your hobbies is playing poker.
If a random person you had never met before stopped you in the middle of a shopping center and started promoting a $200 master poker course, what would you be inclined to do?
Stop them and continue shopping.
But then two days later, one of your buddies from your football team tells you about a really cool poker course he has been doing for the last two weeks.
All of a sudden you are very interested and can't wait to find out more.
You see, no matter how good that course was, or how brilliant its value, you were never going to purchase it from that stranger in the shopping center, simple because people don't like to be sold too.
On the other hand, when a person you are already familiar with and have developed a 'trust' with recommends it, all of a sudden you're like a kid in a candy store, reaching for his wallet.
Developing trust on the internet is much different to developing trust in the real word. The internet lacks emotions, eye contact, voice and visual contact.
But from what it lacks, it offers you the opportunity to impact the lives of people from every country in the world. So to improve the relationships you have with people you recommend my program too, try the old system of, do a person a favor first, so they feel more inclined to do you one back later.
3) High Converting Sales Page
The above two points are mostly the responsibility of you, but for the third point, it all comes down to me!
Ultimately your job as an affiliate is to send as much high quality traffic to my website each and everyday, simply put, the more traffic you send, the more money you make.
But that is determined by how successful my page is at converting a potential customer into a paid customer.
Essentially, the permanentmuscle.com website is one big sales page. Yes it goes into great detail about my story and the contents of the program, but at the end of the day, if it isn't forcing people to purchase that program, then it isn't doing its job!
I take my business extremely seriously, and that is why I have invested over US $15,000 on hiring a world class copywriter to design and write my current website.
Since doing this, my conversion rates have skyrocketed.
On a recent promotion to one of my email lists on only 550 people, the website converted at over 34%.
Meaning 1 in every 3 visitors on my site made a purchase.
This indicated that permanentmuscle.com is doing its job of providing a solution to a visitors problem. They are able to relate to my story and others testimonials and by the end of their visit feel no choice but to start using the program.
Other Useful Information:
For more information on improving the quality of traffic you send as an affiliate and boosting your relationships with people online through practical persuasion, I strongly recommend reading this book (I have write next to me here in the office!)
Influence - Science And Practice
By Dr Robert B. Cialdini
|
